SmartCommerce is a commerce-enablement technology company that operates from Atlanta and Minneapolis, with team members working remotely across the United States. Its core technology converts marketing impressions into direct purchase opportunities by allowing consumers to add products to a retailer's cart with a single click, applicable across social media, connected TV, websites, and email. The company's Click2Cart platform is designed to address the problem of broken purchase paths and lost sales caused by out-of-stock products.
The company's Master Optimization Engine (MOE) handles real-time inventory across thousands of retailers, automatically substituting products when an item becomes unavailable. This technology underpins a large-scale operation: SmartCommerce reports having processed over $15 billion in product carts and reaching more than 150 million consumers annually. The firm notes that, on average, 27% of campaign clicks direct consumers to out-of-stock products, a problem its platform is built to solve.
SmartCommerce's work sits at the intersection of consumer packaged goods (CPG), marketing, advertising, and retail. It describes itself as a tight-knit team with a culture that prioritizes client success.
