Sequen AI, founded in 2024 and based in New York, has developed what it calls the world's first Behavior Design Engine for the enterprise. The platform uses reinforcement learning to shape user behavior in real-time, moving beyond traditional static profiling. Its core system operates with sub-25ms latency, dynamically re-ranking experiences within a single user session based on live behavioral signals. The company reports that its platform processes over 20 billion monthly requests, a scale it reached within 18 months of emerging from stealth.
The company's technology stack is rooted in behavioral AI and neural networks. A key product is its Large Event Models (LEMs), specialized neural networks trained on billions of user event sequences to predict subsequent user actions, analogous to how large language models predict text. Sequen AI applies this technology across retail, marketplace, and travel verticals, claiming incremental revenue lifts of over $162 million for its first five customers.
Sequen AI secured $16 million in Series A funding. The team brings experience in scaling search and discovery systems from companies including Etsy, Yahoo, HookLogic, and Anthropic. Technical work at the company involves domains such as reinforcement learning, real-time data processing, user event modeling, and retrieval expertise.
