Trig is a Revenue AI platform founded in 2023, designed to help B2B companies manage, retain, and grow their customer base. The company's core function is converting data signals into measurable actions, operating within the technical domains of Revenue AI, Data Signal Analysis, and Customer Behavior Monitoring.
Its primary product, the Trig Context Engine™, is a proprietary system that constructs a living memory for each customer. It unifies data from CRM, product, support, and billing sources to analyze behaviors against business objectives. The platform reports generating significant value for clients, with one cited case resulting in $1.3M in value and a 12x return on investment for the customer Owner.
