Hightouch is a data and AI platform for agentic marketing, combining cloud data warehouses with AI agents to power personalised marketing campaigns. The company was founded by former Segment engineers and operates in the marketing, data management, and martech sectors. Its core technical domains span data platforms, AI agents, customer data platforms, and the broader marketing data stack.
The company's flagship product, Composable CDP, is a customer data platform built directly on top of a user's existing data warehouse, designed to eliminate data silos and enable real-time data activation. Additional features include AI Decisioning, Match Booster, and Content Assembly. The platform supports more than 250 destinations for data activation.
Hightouch reports serving over 1,000 companies. Cited customer outcomes include a 200% boost in engagement for PetSmart and a 52% increase in customer acquisition for WeightWatchers.
